The logo design of a business serves as a visual identifier. This visual identifier may be created using fonts, symbols or a combination of both. For this logo design tip, we will focus on logos which use symbols.
If you are planning on using a symbol in your logo, make sure it is unique within your industry. For example, if you designing a law firm logo, try to use symbols which are unique to the legal industry. In other words, avoid using a "judges anvil" or "balance scales." These symbols are all too common among law firm logos. Using these symbols may communicate that you are no different than any other law firm, when you want to communicate that your law firm is better.
Same with the design of a physical therapy logo. You should try using a symbol which is unique, not only among physical therapy clinics, but unique to the medical industry. For example, the "caduceus" medical symbol is used way too often in physical therapy and medical logos. Instead, try and come up with an unique universal symbol or a symbol which is unique to the physical therapy and medical industry.
A great example of a successful logo design which used symbols uniquely, is the old version of the UPS logo. Instead of using a symbol of an envelope, mailbox, or a mail truck; UPS used a "gift wrapped package symbol" to represent "mail" and a "shield symbol" to represent "protection." This effectively communicated: "we protect your precious packages." This communication helps give the consumer confidence in UPS.
Not all logos use symbols. But, if you decide to use symbols in your logo, make sure they are unique to your industry. By following this tip, you should be that much closer to a successful logo design.
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