How to Make Brochures for Massage Therapy

In the case of brochures for massage therapy, the goal is to make the therapist more popular in the targeted market and to maintain and develop a client base. They have to be effective in promoting the unique features and style of the therapist and focus on the health benefits of massage therapy.

Focus on Relevant Information

Brochures for massage therapy should include all the necessary information about the therapist, their experience in the field, the nature of the practice, its program, and a number of recommended sessions for certain health issues, costs and contact details. Moreover, in order to make the reader want to keep the brochures, you should also include health benefits, additional tips for a healthy lifestyle and similar. This will increase the effectiveness of the promotion campaign.

Remember that you are promoting the benefits of massage therapy and your goal is to increase the popularity of the therapist and attract new clients.

Vital Information

Brochures for massage therapy should include the following essential information in order for the promotion campaign to reach its purpose. You should include the name of the therapist, their training and experience, and all the necessary contact details including website address, email, phone number and physical address. If the therapist works in a number of different locations, you should add them with the address and schedule.

Include the therapist's credentials to establish his professional background. This increases his credibility and new clients will be able to trust in the effectiveness and professionalism of his services.

What to Consider in the Design Phase

The most important thing you should consider when you plan the design of the brochures for massage therapy is to reflect the nature of the service. If the therapist does sports massage therapy, the design should include photos of athletes, it should express high energy and physical exercises. You should use catchy and bold colors to make it stand out. However, if the therapist focuses on relaxation, the design should be softer, nature-oriented and it should inspire serenity and calmness.

Costs and Discount Deals

Everybody is focused on reducing the costs of their daily activities. This is why people usually want to know the costs and fees involved before they decide to benefit from additional healthy massages.

Brochures for massage therapy should contain all the range of services that the therapist provides to customers and the costs involved. Also include discount deals, special offers or a package of several services at lower costs. In order to attract more clients, you could also include a free discount for first-time clients. Moreover, such bonuses as free massage sessions if you bring one new client could also increase the popularity of the therapist.

If the relaxation room has gift certificates for sale, the brochures for massage therapy should also mention their availability to inspire people in making healthy gifts for their friends and family.