Physical Therapy Marketing Resources Part 1

Patient referrals are the best way to grow your physical therapy practice. Instead of worrying about fancy marketing schemes and expensive promotional campaign, you should just focus on your own patients.

It is widely known, that a patient that comes to you via a referral, is more likely to spend more often, buy more products, and is more likely to refer friends and family to your clinic.

A happy satisfied patient will tell their friends, family, colleagues and neighbors about you. Then when you do a good job with those referrals, the cycle will then repeat itself again. Happy, satisfied patients lead to more happy satisfied patients and so on.

Referrals come from patients that are happy and satisfied with the results they got from you and the services that your clinic provides. The patients were able to feel comfortable and recover from their injuries in an environment that was supportive by people who were sincere in helping them.

As a therapist, focus on going that extra mile for your patients. Be accommodating to the patients needs, whether it be scheduling or preferences during their treatment session. Make the patient feel comfortable and make sure to make that extra effort to get them better and always follow up with them, especially if they aren't feeling well. Make them feel that you sincerely care and this will result in more patient referrals.

Patient education is also very important in developing patient confidence in your therapeutic skills. By taking the time to explain to the patient what is happening and how the injury occurred, is a great way of making them understand what is going on in their body. It will provide them with a picture of how to move and what to do and what not to do.

Another great approach is to talk about various syndromes or ailments with patients and say how you were able to help people with that problem. For example, while talking to your patient, you can just make them aware that you treat migraine headaches and how you were able to good results with one of your other patients. This is a subtle but effective way to let them know that you are able to provide relief to a common ailment. So if they know of anyone who have migraine headaches, at least, they know they can refer them to you.

Patient referrals to your physical therapy practice should range between 70-80% of your practice. You can make promotional seasons by offering free services or discounted rates if you bring in or recommend friends and family. By planning periodic promotions, it will ensure that your physical therapy clinic will stay busy consistently and not have high and low periods.

The bottom line is keeping your patients satisfied. Everything from the friendly, warm clinic environment, professional staff, accommodating service and quick recovery from their ailments...all of these will lead to more patient referrals. Your physical therapy practice will gain a reputation of great results, in a comfortable environment by people who know what they are doing.