Thursday, October 31, 2013

How to Operate a Successful Massage Therapy Business Hands Off


Massage therapists need to consider both hands on and hands off success, in order to expand and get the most out of their massage therapy business. Massage therapy is all about touch and that will always be the core of their massage therapy business. The problem with relying solely on the traditional massage therapy work and not looking for anything "hands off" is that they are counting on just one thing, without considering the risk. Even if their massage therapy business is successful, they can only make as much as they work. Massage can be a very demanding job physically, even though it can be a highly enjoyable career too. Massage therapists love their work and that will end up costing them their health eventually.

In fact, massage therapists usually love their work so much that if an extra client wants to book on the therapist's scheduled day off, the therapist will usually accept the appointment. They might give large discounts to friends and family but must not forget that it is still a business and the bills still have to be paid. This means they end up taking more last minute clients to make ends meet. You can see how they might end up feeling frazzled!

Fortunately, there is a way to successfully run a massage business and keep enjoying it. And take as many clients as will fit into their schedule, without overbooking their selves. Many massage therapists are not that familiar with the internet, except perhaps checking their emails and occasionally browsing the net. If they can become more internet savvy and understand the opportunities available to them, this will be very beneficial, because the internet can generate an additional stream of revenue, which is where "hands off" aspects come into play.

There are three basic ways to make money online:

1. Buying wholesale products and retailing them

2. Affiliate programs (products or services)

3. Creating your own services and products

The first two can help to create a revenue stream but they cannot use the internet's true potential or maximize the profit margins as much as the third one. Buying wholesale means the products are purchased (normally in bulk which can be expensive), handled and shipped. This isn't hands off. Affiliate programs means selling products for another person and splitting the sales.

It is better to find a "hands off" massage revenue stream, which will make steady money after it has been set up. Using the full power of the internet without having to purchase anything, handle anything or ship anything means this way of creating extra income can be "hands off" and easy. Such a product would be an informational ebook, downloadable DVD or audio series (on MP3). The ebook is the easiest to make. People can download it easily and it is possible to make large profit margins, depending on how many are sold. What to write about in the ebook depends on the massage therapists knowledge and interests. People are willing to pay for information and tens of thousands are sold every single day over the internet. The price of the ebook depends on its length and its contents.

Using the above method means that when the massage business is busy, the extra income system can work in the background, creating revenue. When the massage business is quiet, there is something else to fall back on.

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