Here's how you can start increasing your profit by offering add-on cellulite cupping massage treatments! There are many brands of tools available, and the technique is easily learned by any experienced therapist. Keep in mind that cellulite massage cupping is not the only add-on you can use this technique with; therapists have had equally effective experiences offering aromatherapy add-ons, body scrubs and wraps, or parrafin treatments. The idea is to offer your client a short add-on that gets piggy-backed onto your existing treatment offering in order to improve the client's experience while also providing you with a source of increased revenue from your existing clients.
Step 1. Promote
As an affordable alternative to endermologie, promote cellulite cupping massage to your existing client base, and also advertise to gain new clients. Don't wait for an existing client to come in for an appointment to tell him or her; this new method gives you an excuse to do a mailing or email campaign to market your new skill. Your new service will also spread through word of mouth. Tell everyone!
Step 2. Book the Session
Ask your client whether they would like an add-treatment or a full cellulite-reducing session. For example, you can ask, "Would you like to add a 20-minute cellulite treatment using Chinese cupping massage to your session today for an additional $40?" When they agree, note that your 60-minute session just turned into an 80-minute session! And some clients may book additional sessions just for cellulite appearance reducing treatments, possibly increasing the number of times you see a client per month. That's more bookings!
Step 3. Work on Client
Perform the add-on method treatment on your client. Happy clients will see results and will love you for it!
Step 4. Sell a Take-Home Kit
At the end of the session, explain the benefit of regular treatments and the *healthy skin* lifestyle. Sell a treatment package to your client, such as a six-week series of your recommended add-on. Suggest that your client purchase a take-home cupping massager for home use and maintenance between appointments, which can include aromatherapy candles, oils, lotions, or other take-home protocols. You've just generated even more income!
Step 5. Feel Great About Helping Others While Your Business Grows!
Show off your success stories by emailing your other clients about your new menu options. Report to your mailing list about your new available add-on treatments, but be sure to get permission from your clients before using any of their before-after photos or name. It is best to also only use first names and a last initial, with permission, rather than using full names.
Step 6. Continue to promote using the sample email content below.
You can send out an email or mailer to your existing and potential new clients. Sample Introductory Email to Send to Your Clients:
"To my valued client,
I am excited to share with you the new treatment that I am now offering to reduce the appearance of cellulite. Everyone can benefit from chinese cupping massage, which improves circulation and promotes skin health. As an affordable alternative to endermologie, the method I am now offering uses this technique to combat dimples and cellulite when applied to target areas.
Please contact me today to book an introductory session and see for yourself! Forward this email to anyone you know who may be interested in smoother, healthier appearing skin.
See you soon,
[Your name]
[Your phone number]
[Your website]"
The message above can also be tailored for a postcard mailer, flyer or website menu page.
It is best to sell series packages to clients. This helps increase the effectiveness of your treatments, while providing you with revenue in a lump sum you can use to budget your business's revenue and also project your profit more accurately.
Don't forget to send clients reminder emails as well. Sample Maintenance Reminder Email:
"Dear Cindy,
I hope you are well and enjoying the results of your 12-Pack Series! I recommend regular maintenance for best results. Please call me to book a 6-Pack Series maintenance package to continue looking your best.
Warm regards,
[Your name]
[Your phone number]
[Your website]"
While results are not guaranteed and will depend on your individual client market, we hope these skills will help you improve your bottom line as well as your clients' experiences. Now get out there and select a good add-on to start including in your spa menu. It is a win-win for both clients and therapists! Here's to your success!
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