You have a passion for caring and have all of the education and qualifications to be a great physical therapist, but in many cases individuals like you try to start their own PT clinic and fail? Why is it so difficult to open and maintain a successful practice? In many cases, there are elements missing such as a good physical therapy software program. It's unnecessarily hard to manage and organize your business if you don't have good PT software in place to keep things humming along smoothly while you give your attention to your patients. If you're thinking about starting your own practice or are concerned about the one you already run, make sure you're using all the tools available to make it a success.
PT Software
Look for a company that offers computer programs designed specifically for the needs of the medical and professional community. Some of these offer versions of the physical therapy software that can be tailored to the demands of any size clinic from a start-up to a national chain. Ask about whether they have specific packages that include modules such as billing software for physical therapists that can be added on later. Also investigate PT software that integrates a variety of functions, such as scheduling, PT notes and patient records so that everything from making new appointments to ordering supplies can be run smoothly from one computer or an entire network.
Professionalism
Having a professional degree or certification isn't enough if you aren't displaying your professional demeanor at all times. Patients look to you for guidance, information and rehabilitation. While you can make the process as enjoyable as possible, you should never let your patients - or yourself - forget who is in charge and why. You can be encouraging while still being honest and informative. Dress appropriately; wearing clothing that is neat, clean and professional. Sloppy sweats may be comfortable, but they don't set you or your staff members apart. A proper uniform for the staff can be as casual as cotton slacks and polo shirts embroidered with your clinic's logo.
Continuing Education
If it's been more than a few years since you've taken any continuing education courses, it's time to sign up. The field of physical therapy is always changing as new techniques are developed and new discoveries are made. Keeping on top of the latest techniques can give you an edge over other clinics, particularly if you post those credentials proudly on the wall of your therapy room. Whenever possible, have your staff members take courses in a variety of specialties so that you have something to offer even patients with the most difficult or unusual conditions.
Patient Focus
Remember that you are your patient's best advocate and educator. Be sure that you focus on individualized treatment. Not everyone who has a knee replacement should do the same workout. Each person will need to be carefully evaluated so that you can take into account their level of activity, age, other health considerations and what they're hoping to achieve. If your patients ask questions, answer in detail, using examples and illustrations whenever possible. Your clinic's physical therapy software can help you record their questions and how you responded as well as tracking their progress.
Payment Options
Accepting most major health care insurances is pretty much a given these days, but you also need to take a look at smaller insurance programs that are popular in your area and see if accepting them would garner new patients. Although it may cost you more in the short term, being able to accept major credit cards will be a game changer for patients who are either uninsured or underinsured. Monthly payment plans can also be helpful for long-term patients. And of course, be sure your staff knows how to use your billing software for physical therapists so that they can quickly check accounts and answer patient questions.
If you're ready to take the next step with your PT clinic, be sure you've invested enough in the five elements above. With the right physical therapy software, a professional, patient focused staff, a dedication to continuing education and flexible payment options, you'll soon see your revenue and reputation soar.
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