Create Valuable Business Alliances in Your Physical Therapy Practice - Segment 2

Criteria for Choosing the Right Partners.
 
When you are thinking about who you might partner with to enhance your practice and the services you offer it is very important to choose the right people or partners. Read the list below for some of the things to consider when identifying the right partners for your practice.
 
There are several important criteria to consider in choosing the right partner.

1.  Approach prospective partners who target the same people that belong to your target market.


2. Each partner must feel as though she or he is getting the better part of the deal. I like to see that a partnership will help build my business as well as help my new partner.


3. One partner at least must have marketing ability or a way to reach the mutual target audience.


4. At least one party must have the expertise for the partnering "project". This is essential.


5. Your idea for a partnership must be highly targeted, that is, must be very specific to a particular group of people.


6. Stay within the criteria you established for a partnership or what you need from the partnership. Don't endorse a service or product if it doesn't fit your needs even if it is an excellent service or product.


7. Make sure you create high quality promotional materials for this new service or product you are jointly offering. An excellent product is not good enough without high quality promotional information.


8. When considering a prospective partner a good criterion is to help them fill a gap in their services and products, too. Ask: what are they missing? Offer them something they do not have.