How to Get Physical Therapy Patients Part 1

In order to get physical therapy patients through your existing patients, network of professionals, direct marketing to specific institutions, writing newsletters, or creating a niche in physical therapy.  The most important part of your physical therapy practice is the therapeutic success you have with your patients as well as the professionalism that you establish.

Having a professional image and helping people recover will get you more patients.  Tell your existing patients of the various injuries and ailments that you've treated and how you were able to help those patients recover.  It is an indirect way of letting people know what you can do as well as it makes them aware that if they know anyone who needs that type of therapy, they can refer them to you.

Introducing yourself to doctors in your area will make them aware of what you do and who you are.  Tell the doctors about the new techniques that you have used and the success you've had with those techniques.  They will be more ready to refer patients to you if they know who you are and know what you do.

Another approach is to introduce yourself to lawyers and let them know of your clinical abilities as well as your professionalism both in writing reports and being articulate in describing the patient history.  By giving a professional image, you give them confidence that if their client is treated by you, you will be able to present the patient's condition in a clear and professional way, which will help their case from a legal perspective.

Direct marketing to schools and sports teams is another way to make the community aware of you.  Volunteering at track and field events, displaying your banner and giving free treatments during the event, gives you a forum/venue for which to talk to people and show them how much you know and how you can help them with any ailment or condition.

Write a monthly or weekly newsletter that is full of informative and helpful topics that everyone will appreciate.  Helpful tips on stretching, diet, hot and cold therapies, etc.  Write about various ailments that the public can relate to and present a solution that is solvable by coming to your clinic.

Establish a specific niche or specialization that will make people seek you out.  In doing so, you can charge a higher fee for that service or therapeutic technique.  Market or advertise that specialization through the different networks of patients, doctors and newsletters.

Let people know what you can do and how you can help them. Provide a professional and comfortable environment for your patients to recover from their ailments and listen to their needs.  For every happy patient, there will be added patient referrals from them as well as repeat future visits from him or her.  Write down a plan to market your physical therapy center and implement it.  Step-by-step, you will get more patients if you follow these simple suggestions and always maintain your professional image.